The greatest movie ever sold 2011 is very interesting movie!!

"The Greatest Movie Ever Sold ( 2011)"

      I missed the class on monday, but I heard that in-class we watched a movie called " The Greatest movie ever sold 2011. " so, I watched it on weekend.  I feel that it is very interesting movie, because it show how brand can involve in the movie. It has so much power because of the amount of money that they supply for filming movie. This movie point up that there are things that film maker and company need to focus before invest in the movie; such as, who will be the sponsor, how to place them, who is the target.
     
      It is not easy like I think, because it will be a limitation from the companies that sponsor to the movie. Like,  it allow to only drink POM juice, and drive only Mini car. In general, I see many products that show up in the movie but it doesn't mean anything to me. Bu now I can see that every single product in the movie will give money to the movie maker and also it have a requirement to speak or set up in such a way that audiences clearly see the product. The company will think about their brand when the movie ready to play. Because it may be either positive or negative to its brand.

      And as I saw from the movie, those companies that sponsor making movie ask for many thing to be represent in the movie itself. As one of the guy said, the movie writher will have power over the brand when the movie or show is famous and well doing. But for the major company that invest big money, they can do or even change a script of the movie. Now I can understand why sometime in the movie a character start to show the product and speck like he or she is trying to sell the product.

      The important point from the beginning of the movie I think is that a concept of brand personality which it will describe about how we think of ourself. Like 5 forces and 3 level awareness that I learn from the class. However, the movie was not finished yet, I will watch a second half of the movie on monday. It will be another great point to mention for sure, I can feel that.
 

Advertising for week 7

Advertising

      Normally, when I think about advertise something, it will be how to represent a product in a attractive way. It could be a good image of the product, the high quality and high standard of the product, or even the brand name of the product. Those kind of thing are important, yet, it doesn't really in the most efficient advertise that catch the customers' desire.

      In class, I have notice the better ways to improve my though about advertise goods and services. I should consider this points when I am doing adv for goods
1. it must be triggered or promised to the target market
2. expose the target market in some sort of message to purchase more
3. include the best things of our product, competitive advantage, resources, technologies
4. something that benefit beside the expected value of the product (augment)
5. who can efficency connected to customers and increase the purchase
and it not only the TV channel or news paper that allow advertising product. there are many ways such as radio, posters, magazine, e-mail, website, and online sources that suit to each target group. Therefore, mixing the advertising methods above with the market channels, it is definitely will lead business an achievement.    

      As I also learn from the class, the fun past of that day was drawing my advertising plan or call "advertising mockups." Every groups in my class decide what the product promise to the customers, the advantage among other competitors, and the strength of the product and draw it on the paper. and it follow by the class discussion. I was having fun drawing my ideas on the "Ricola" advertise.
 

    

  It represent a "Ricola" 13 herbs candy that help you from coughing, sore throat, and healthy. The angel is a mother of nature(natural herbal) gives "Ricola" to a sick boy. After he took it, he become better, healthier, and stronger. Therefore, he turns himself into a wide animal, strong and energetic, say "RICOLA." This is my sample of advertising a product.   

Channel for the best target group, Week Sixth

The Best Channel for the target groups: this is a process for my project.

The channel for Timberland's boots

Channel is a medium that deliver emotions of the product with the propose of getting attention and creating a purchasing opportunity from consumers. The hiking boots is a big competitive market, only one or two channels could not compete with other brands in the market. Therefore, the combination of the following sectors will expound both quantity and revenue for hiking boots industries.

• online store (information about the product and sell)
• order, view details about product
• limited suppliers in some countries
• sport club, gym (advertise and catch consumers’ attention)
• sub-conscious, when we see a good looking person wear or do something, we tend to think that if we wear or do the same things. We will look good as that person.
• healthy model, lean, smart (inspiration and deliver message to consumer’s subconscious)
• the model that is going to represent the product must be lean, healthy, energetic characteristic. Because, we try to use the look(face) of people to deliver the emotions.  
• high-end sport wear store (show the product and answer any questions)
• status, show off, not much about answer and question for the inspiration target group.
• travel magazine, “Backpacker” (advertise new product, get attention)

      I not really sure that I can combine multi channel to deliver the feeling to customers or not.  Thus, it kinds of gathering ideas of the possible channels for the Boots.

Channel =? Tunnel + Car 

                    Tunnel ~ a passage to deliver 

                    Car ~ a massage or feeling that go through to the customers