Global Context: week 3-4.Money, debt, international crisis, duality, and the common context.

Money, debt, and international debt crisis.

      When I think money, how it come, when it goes, these kinds of question end up in the bank. I think the bank made money be collect interest from loan. I never know the bank alway print new money for the loan. It comes to my mind that if it print only the principle amount, where is the money to pay the interest. There will be someone who suffer from debt. According to the Greek debt crisis, It shows a sample the interest is much bigger than the country can generate. US is in the same situation, but they have more power to rise the dept celling, the centre of world finance, to handle an economic recession. As well as, the important of creditability, I cannot borrow money if I do not have good credit; pay on time, no bad debt, and so on.

      By looking at the debt report on the news, keep in mind that there are someone controlling behind the phase. The news won't alway show the true information. We need to consider all aspects to find the true. For example, when look at the debt report Canada shown very high in red zone, we might think why, is it possible. But, we did not conclude long term asset that Canada have; oil, building, mineral, or other resources. Thus, If we be able to see two side of story; we will be able to move in the right direction.

        Duality, we must see the world, economic, and political, in two parts because one part can be benefit and other part may hurt others. How can we value one over another? I would say,  minimizing problem, will hurt less people.    

Duality and common context variables.

We need to consider these variables to analyse the country by using models that reasonable and able to solve the problem.  

MBA502 Global context ~ week 1 & 2

 This is a first and second week of MBA 502 Global context journal.

       I have learn that different people have different perceptions set by medias, as I did a exercise in class, as a group we have to draw a world map and write what we thing, either good or bad things, of other countries based on our nationality. I had work with Chinese students, the way that they look at my country is different than my point of view. My self, as a Thai resident, think of my country that I have a traditional culture, food, and language. On the other hand, other group members tend to look at night life, entertainment point of view; a lady boy, shows, night club. Thus, it is about a media and people perception, which set up informations to people mind.

      However, it does not mean the media did wrong thing, I just say that the power of media is very powerful, if we receive any information without step back and think, it could be misleading when we take an action toward those information. For example, when there was 19/11 all medias, news paper, radio, and TV channel, had come up with all the tactic and military equipment used to entry Iraq, and many people died caused the war. Is it right that those media show up the anger, and  eager to fight back? yet, it is a media to present the two side of story.

      Therefor, after first class I learn that I must "Learn to question everything you believe" and "See two sides to how things work in the world." This will change the way I look to myself and to other people. But, in business world, the best thing to do rather than decide right or wrong is to minimize the cost and go over it because one thing can be good for one person but it could be harm to other. It is how we look at the object.

     The way to understand reason be hide the action is to step back and ask yourself why. Again, it class I ask to get the result of the 3 employees problem. As I try to think who is the most reasonable, it comes up that everyone is right but it depends on the task and their personal oriented. There are 3 groups of people as the success orientation show below:    

1. Relationship oriented: this person will achieve this or her goal using relationship either from friends, co worker, or other relative.
2. Process oriented: this person will follow step by step bring to achieve the goal. He will do his work as the instruction said or the rule to finish the work.
3. Goal oriented: this person will try everything to finish his or her goal. He will make sure that everything is collect by the dead line.

      However, everyone will have 2 oriented in themselves, it can be relation + process, or process + goal; thus, if the work assigned on the right person, the work will success effectively.
The corruption will happen when the process is entrust because  goal oriented will do everything to achieve their goal, and relationship oriented will use everyone to be success. Thus, it is important that the process,          
government, laws, is trust and transparency so that everyone believe and trust.  

      Duality, 2 sides story, good vs bad, war vs peace, ...
It is difficult to decide either good or bad, right or wrong for people in a business or a real world, because it has to deal with money and norm of person.
one group can say that it made money for us whether it harm for your environment but we will pay and help you, at the end, it just comes to who get the most benefit from the activities.  




 

Week 10 Marketing

This week is a last journal. Today I have finished watch movie that lift from last week. I get the idea of placement and advertising product, which I can conclude that advertising is affected on people, without notice, it is all around us. But, this last week I concern more about how can I present my Marketing project in an efficient way. Also, my partner and I will need to finish the paper that due on next monday together with presentation. I feel that work as two people is more effective than three or four people. Even, we have different ideas but somehow it becomes one idea. I also learn that work as teamwork is more productive. Each person needs to be responsible to their work. Moreover, the preparation presentation, some people may think that it is easy putting words and picture together but it takes me three days to finished 14 slides.
Today I seen my classmate present their project which are Uncle Ben and Viagra, they did a great job and set high expectation for the next presentation. Therefore, I need to spend time on both finishing paper and preparing my speech.

As a result, I think that this course not only teach me about marketing, it also prepare me to go out in a business environment with both project oriented and presenting. Therefore, I will keep practice my skills so I can find better job and get high returns.

Lastly, I need to thank to Paul, my Marketing professor, who has the most interesting way of teaching and very professional marketer. I learn a lots from him. He has changed my way of looking at products which helps me save lots of money. Thank again for the valuable knowledge.  

The greatest movie ever sold 2011 is very interesting movie!!

"The Greatest Movie Ever Sold ( 2011)"

      I missed the class on monday, but I heard that in-class we watched a movie called " The Greatest movie ever sold 2011. " so, I watched it on weekend.  I feel that it is very interesting movie, because it show how brand can involve in the movie. It has so much power because of the amount of money that they supply for filming movie. This movie point up that there are things that film maker and company need to focus before invest in the movie; such as, who will be the sponsor, how to place them, who is the target.
     
      It is not easy like I think, because it will be a limitation from the companies that sponsor to the movie. Like,  it allow to only drink POM juice, and drive only Mini car. In general, I see many products that show up in the movie but it doesn't mean anything to me. Bu now I can see that every single product in the movie will give money to the movie maker and also it have a requirement to speak or set up in such a way that audiences clearly see the product. The company will think about their brand when the movie ready to play. Because it may be either positive or negative to its brand.

      And as I saw from the movie, those companies that sponsor making movie ask for many thing to be represent in the movie itself. As one of the guy said, the movie writher will have power over the brand when the movie or show is famous and well doing. But for the major company that invest big money, they can do or even change a script of the movie. Now I can understand why sometime in the movie a character start to show the product and speck like he or she is trying to sell the product.

      The important point from the beginning of the movie I think is that a concept of brand personality which it will describe about how we think of ourself. Like 5 forces and 3 level awareness that I learn from the class. However, the movie was not finished yet, I will watch a second half of the movie on monday. It will be another great point to mention for sure, I can feel that.
 

Advertising for week 7

Advertising

      Normally, when I think about advertise something, it will be how to represent a product in a attractive way. It could be a good image of the product, the high quality and high standard of the product, or even the brand name of the product. Those kind of thing are important, yet, it doesn't really in the most efficient advertise that catch the customers' desire.

      In class, I have notice the better ways to improve my though about advertise goods and services. I should consider this points when I am doing adv for goods
1. it must be triggered or promised to the target market
2. expose the target market in some sort of message to purchase more
3. include the best things of our product, competitive advantage, resources, technologies
4. something that benefit beside the expected value of the product (augment)
5. who can efficency connected to customers and increase the purchase
and it not only the TV channel or news paper that allow advertising product. there are many ways such as radio, posters, magazine, e-mail, website, and online sources that suit to each target group. Therefore, mixing the advertising methods above with the market channels, it is definitely will lead business an achievement.    

      As I also learn from the class, the fun past of that day was drawing my advertising plan or call "advertising mockups." Every groups in my class decide what the product promise to the customers, the advantage among other competitors, and the strength of the product and draw it on the paper. and it follow by the class discussion. I was having fun drawing my ideas on the "Ricola" advertise.
 

    

  It represent a "Ricola" 13 herbs candy that help you from coughing, sore throat, and healthy. The angel is a mother of nature(natural herbal) gives "Ricola" to a sick boy. After he took it, he become better, healthier, and stronger. Therefore, he turns himself into a wide animal, strong and energetic, say "RICOLA." This is my sample of advertising a product.   

Channel for the best target group, Week Sixth

The Best Channel for the target groups: this is a process for my project.

The channel for Timberland's boots

Channel is a medium that deliver emotions of the product with the propose of getting attention and creating a purchasing opportunity from consumers. The hiking boots is a big competitive market, only one or two channels could not compete with other brands in the market. Therefore, the combination of the following sectors will expound both quantity and revenue for hiking boots industries.

• online store (information about the product and sell)
• order, view details about product
• limited suppliers in some countries
• sport club, gym (advertise and catch consumers’ attention)
• sub-conscious, when we see a good looking person wear or do something, we tend to think that if we wear or do the same things. We will look good as that person.
• healthy model, lean, smart (inspiration and deliver message to consumer’s subconscious)
• the model that is going to represent the product must be lean, healthy, energetic characteristic. Because, we try to use the look(face) of people to deliver the emotions.  
• high-end sport wear store (show the product and answer any questions)
• status, show off, not much about answer and question for the inspiration target group.
• travel magazine, “Backpacker” (advertise new product, get attention)

      I not really sure that I can combine multi channel to deliver the feeling to customers or not.  Thus, it kinds of gathering ideas of the possible channels for the Boots.

Channel =? Tunnel + Car 

                    Tunnel ~ a passage to deliver 

                    Car ~ a massage or feeling that go through to the customers

5th week - Position -

Product is a physical or service that represent as a "Symbols" that deliver a desired emotional outcome.

      The practice in class, the transportation for women between 50 to 70 year old, I did today was so much fun. everyone in class just keep thinking about the function of the car that already in our mind which ignorant the general idea and propose of moving one place to other. When I saw the given information, I just quickly thinking of a small car that have all the function of safe, reliability, match to customers' need. But, I forgot to think that there are a substitute service that met the same requirement. I put myself into the role of customer. Most of international students come from non well regulated public transportation, which we think that the women will be more safe to have her own car instead of taking bus. 

The position for Timberland Hiking Boots

Professional hikers = "my trail....I can"    

sense of adventure, exploring whole new experience.  

General users, or hikers = " Freedom, here I come"   

I can hiking anytime, I am free.

 

I be able to defined my best target group which are the two group above. they can make most profit and have large quantity to purchase the products. 

Not clear about the overall position things yet; however, after have a meeting with Paul, hopefully, I will understand and can come up with the right answer about Timberland position.