7th Global Context: The Final Journey

The Final Journey of my Global Context class.

This is the last reflection of the Global Context with Paul, and thank you for bringing me and my friend a duality of truth. The process of seeing truth is to step back and see the deeper layer of information that have shown in many media.

       With the presentation of my classmates bring up an interested topic to focus like will Africa stay with the same economic growth because the corruption within country or it will more forward because of the movement of city development and improve in technology. With the groups presented and what I have in mind were that Africa has greater change to stay under developing country if the corruption still occurred.
Moreover, the topic like Oil, India, Avaaz, Currency and many other are also interested to take in to consideration since these topics will improve how I see the world. Like reading books, there are many information that waiting for me to open and read but how many of them say the truth or try not to ben the truth for reader especially a politic and economic news.

      I will use what I learn in the class and applies in my business plan and my life. Because of this, I will see which product is good for this region, people, religion but not suit for other. History helps to understand the culture then the performance of people. Environment is a block that people move along inside, like ration, status, popularity, values that categorize people. If I can determined any of this variable that people rely on then I can use it to target them. Agin thank Paul for bringing a good lecture environment and helping me understand the subject.

   
  

The 6th Journal of Global Context

Dimension of environment

      In class, I learn to step back and dig down to the deep level using all the dimensions from the previous class; demographic, geographic, economic, political, historical, etc... but the last thing that I help me to understand the relationship is environment. 

Yin-Yang a true reflection of human, society, believe, everything that have two side or duality meaning. I know that in the light will have shadow, in bad people there are good behaviour, in the rich there are richer or without poor there aren't rich people. The sample way is one thing cannot live, happen, stay without another. Some people might say that the white and black inside the cycle is the same but if we include the black outline the black part will have more than the white part, which I also agree but in the context of today society. 

the outline part is our environment that keep us moving inside. We need to do thing according to religious, law, rule, believe, nation, and anything that block us. If I refer the black part is a bad behaviour I can see that today people and our society have a thicker outline than the past history. And the black dot on the white part have a bigger area. Since people think about themselves then people have less love between each other. For the good people who alway do good thing now they are changed. They will feel that someone will try to take something from them. They instead of giving now they try to give for a bigger gain.        

Therefore, if I, we, business, understand the environment or the block that people always move along then it can be a tool or an estimator for us to fine the way on goal achievement.  

Fifth journal Practice and mid term exam

        After the practice and the midterm exam I feel that "going deeper" skills of mine still need improvement. I did the exam exactly doing the practice however I relay on the same structure like how people have problem about communication, language, transportation, and so on. But I forget that the simple problem like Polish people also made the same recipe as the company. The label and the packaging of the product need to change like "lb" to "mg" and english to polish.I make assumptions of these problems that it is common and people known about it. This is like putting our perspective to other. As Paul taught me from the class and even the previous semester that as a marketer, we should not put our thought, feeling, understanding, or assumption that other will have the same thinking process. The dimension that i mention on the exam case are demographic, infrastructure, language&relationship, and little bit about the culture. The last bit of culture is very important because the culture tell marketer how to do business with the polish entrepreneurs. The polish people suffer from soviet war which make them hold a strong relationship. Thus, I loss mark from missing a section of answer --> History --> Culture --> Business oriented 

Then the week after exam I learn about corruption, bribe or not to bribe, that is the question?

As I came from a country that have a high level of corruption, I can say that bribery is interconnected with way of doing business. But it down not mean that doing business is alway need bribery. In class, I need to answer a question that ask I should bribe or not. First answer of mind is I will bribe because I want to keep my job and position which I thought that if my boss asks me to do it and I disobey this order he will fire me. According to the Canadian law, if you are a permanent resident of Canada get fired from work place, you still have income from an union or the government. But the country that I come from does not have this kind of support, or even have the income is not enough for living. However, after I step back and thing about it I can see that if I agree to bribe other company, I will lose my person value. I will be un trustful person and non-honest person. On the other hands, the company might test me for trustworthy because the bribing can cost company tons of problem since the worker work for his/her own interest instead of the company's goal. Moreover, since I start doing bribe for once the next time and the follow I will need to do it without refusing.                     

Thus, bribe or not bribe, I will need to consider about my own self-value. If I say no at first I already setup my personal protection, I am trustworthy, honest, and high value compare to those whom bribing. 

Doing business is like waling in maze path. It will reach the same exit, by walking inside or cheating walking outside, but different is time. In that long period of time, I can build my reputation, quality, train employee, better strategy, many thing can be improve, and the end reach the goal. Corruption will take least time to get the same goal the principal of the company is not strong for the future circumstance. Thus, for me I will choose to walk in the long path for a better future.     

week 6 Movement is consistent in global context.

Before finding any career I need to ask my self do I have any abilities that fit my future career, which I always think that I do not have any skill. Now, let focus on what the employer want from employees before hiring them.

10 things employers want from a new hire

communication skills

hornest

team work skills

interpersonal skills

motivation and motivative

strong work ethic

analytical skill

flexibility and ...

computer skills

self confident

from the list I feel that I have less than half, mean I need to improve some skills before applying job and improve during working. for example, I lack of communication skill I am thinking to join in a toast master club. A volunteer for my interpersonal skills. And go out in community, social event, club, to make a social network.     

In order to be effective and improve my personality, I need to get the grade system out go my head!!!!!!!!

1. set personal goals: new clients, sale among,  {evaluate the outcome}

2. open to feedback: coworker(/), family(?), friends(?), boss(/), profs(x), customers(/), employee(/)  

bias(?) valuable(/) useless(x)

3. self evaluation: goal, value, happiness, current?,  survey, reflection,

These kind of thing will evaluate my skill in school, work place, and normal life base on my performance and people opinion to improve my self awareness.

Week 5 Global Context, Dimensions of Truth

Dimensions of Truth: History & Culture

Normally people will often look or think about something in the same ways. We will use our past experiences put into the object. Sometime it causes a losing in alternative solving problem. I usually have this "conceptual block" that limited my self in one way thinking. Therefore, to practice thinking out off the box, or generate more alternative outcome I can improve by (to be observe, think differently, and get better)

1. mediation focus & attention
i will be able to look at myself in deep, see what can i react differently if it happened again.
2. systematic - look for logic be hide things
set up a step, follow the step and generate more outcome.
3. visualize things
not only see thing as it is but think creatively, the shape, colour, texture can refer to something meaningful.
4. assume there is another perspective - it musts be at least other aspect
ask myself if other people face the same problem how can they do, could they change the result?
5. build your self awareness
the main key for any job for any person, it is a personal ability that handle with unexpected situation, how they think, and how they live. High self awareness will help person solve problems more effectively and efficiency.
6. ask the right questions
with out right question being ask, I cannot find the right answer for the problem. thus, to find out the right answer i will need the right question due to time, person, and place.
7. Theater game - act yourself as other characters
Another tools to practice the changing of thought, ways of thinking, and handling a situation.
8. get to know other culture - club, temple, ... : you will meet people with different thinking from you.
9. break habits - if you feel comfortable, you will close any new things that come to us. even though, safeness. ( which it narrows the perspective, thinking ) we need to make it bigger that open new informations to stay. Therefore, we need to live not safe, not comfortable, and challenge risk.    
"Curiosity" will keep us learning. "Hope for the future," "Better life."
10.travel
11. put yourself in their situation

Therefor, a small step that begin will make a big jump in the future. We know we can do it, thus, we can do it after all. ( it need to happen consciously, already know what gonna change. ) Therefore, ask question for every things.    

With all those steps will encourage me to break my habit, cross my sensitive line, able to  handle unexpected situation, and improve my personality. Making connection or social networking I believe it is a strong bridge for meeting different ideas.

Not only those method that I can learn alternative idea, I also can learn from the past, the history and culture of one place, person, country to come up with the creative answer.

Historical - - Culture - - Business

like doing business in other countries, China, Thailand, Canada, and so on. I need to understand the history, the ethical, the cultural of the country and people in certain area before doing any thing else.
Because people all way willing to accept in different things; they have different religions, languages, regulation systems, demography, and geography. Therefore, to understand these aspects before starting business is a must thing to do.    

Global Context: week 3-4.Money, debt, international crisis, duality, and the common context.

Money, debt, and international debt crisis.

      When I think money, how it come, when it goes, these kinds of question end up in the bank. I think the bank made money be collect interest from loan. I never know the bank alway print new money for the loan. It comes to my mind that if it print only the principle amount, where is the money to pay the interest. There will be someone who suffer from debt. According to the Greek debt crisis, It shows a sample the interest is much bigger than the country can generate. US is in the same situation, but they have more power to rise the dept celling, the centre of world finance, to handle an economic recession. As well as, the important of creditability, I cannot borrow money if I do not have good credit; pay on time, no bad debt, and so on.

      By looking at the debt report on the news, keep in mind that there are someone controlling behind the phase. The news won't alway show the true information. We need to consider all aspects to find the true. For example, when look at the debt report Canada shown very high in red zone, we might think why, is it possible. But, we did not conclude long term asset that Canada have; oil, building, mineral, or other resources. Thus, If we be able to see two side of story; we will be able to move in the right direction.

        Duality, we must see the world, economic, and political, in two parts because one part can be benefit and other part may hurt others. How can we value one over another? I would say,  minimizing problem, will hurt less people.    

Duality and common context variables.

We need to consider these variables to analyse the country by using models that reasonable and able to solve the problem.  

MBA502 Global context ~ week 1 & 2

 This is a first and second week of MBA 502 Global context journal.

       I have learn that different people have different perceptions set by medias, as I did a exercise in class, as a group we have to draw a world map and write what we thing, either good or bad things, of other countries based on our nationality. I had work with Chinese students, the way that they look at my country is different than my point of view. My self, as a Thai resident, think of my country that I have a traditional culture, food, and language. On the other hand, other group members tend to look at night life, entertainment point of view; a lady boy, shows, night club. Thus, it is about a media and people perception, which set up informations to people mind.

      However, it does not mean the media did wrong thing, I just say that the power of media is very powerful, if we receive any information without step back and think, it could be misleading when we take an action toward those information. For example, when there was 19/11 all medias, news paper, radio, and TV channel, had come up with all the tactic and military equipment used to entry Iraq, and many people died caused the war. Is it right that those media show up the anger, and  eager to fight back? yet, it is a media to present the two side of story.

      Therefor, after first class I learn that I must "Learn to question everything you believe" and "See two sides to how things work in the world." This will change the way I look to myself and to other people. But, in business world, the best thing to do rather than decide right or wrong is to minimize the cost and go over it because one thing can be good for one person but it could be harm to other. It is how we look at the object.

     The way to understand reason be hide the action is to step back and ask yourself why. Again, it class I ask to get the result of the 3 employees problem. As I try to think who is the most reasonable, it comes up that everyone is right but it depends on the task and their personal oriented. There are 3 groups of people as the success orientation show below:    

1. Relationship oriented: this person will achieve this or her goal using relationship either from friends, co worker, or other relative.
2. Process oriented: this person will follow step by step bring to achieve the goal. He will do his work as the instruction said or the rule to finish the work.
3. Goal oriented: this person will try everything to finish his or her goal. He will make sure that everything is collect by the dead line.

      However, everyone will have 2 oriented in themselves, it can be relation + process, or process + goal; thus, if the work assigned on the right person, the work will success effectively.
The corruption will happen when the process is entrust because  goal oriented will do everything to achieve their goal, and relationship oriented will use everyone to be success. Thus, it is important that the process,          
government, laws, is trust and transparency so that everyone believe and trust.  

      Duality, 2 sides story, good vs bad, war vs peace, ...
It is difficult to decide either good or bad, right or wrong for people in a business or a real world, because it has to deal with money and norm of person.
one group can say that it made money for us whether it harm for your environment but we will pay and help you, at the end, it just comes to who get the most benefit from the activities.  




 

Week 10 Marketing

This week is a last journal. Today I have finished watch movie that lift from last week. I get the idea of placement and advertising product, which I can conclude that advertising is affected on people, without notice, it is all around us. But, this last week I concern more about how can I present my Marketing project in an efficient way. Also, my partner and I will need to finish the paper that due on next monday together with presentation. I feel that work as two people is more effective than three or four people. Even, we have different ideas but somehow it becomes one idea. I also learn that work as teamwork is more productive. Each person needs to be responsible to their work. Moreover, the preparation presentation, some people may think that it is easy putting words and picture together but it takes me three days to finished 14 slides.
Today I seen my classmate present their project which are Uncle Ben and Viagra, they did a great job and set high expectation for the next presentation. Therefore, I need to spend time on both finishing paper and preparing my speech.

As a result, I think that this course not only teach me about marketing, it also prepare me to go out in a business environment with both project oriented and presenting. Therefore, I will keep practice my skills so I can find better job and get high returns.

Lastly, I need to thank to Paul, my Marketing professor, who has the most interesting way of teaching and very professional marketer. I learn a lots from him. He has changed my way of looking at products which helps me save lots of money. Thank again for the valuable knowledge.  

The greatest movie ever sold 2011 is very interesting movie!!

"The Greatest Movie Ever Sold ( 2011)"

      I missed the class on monday, but I heard that in-class we watched a movie called " The Greatest movie ever sold 2011. " so, I watched it on weekend.  I feel that it is very interesting movie, because it show how brand can involve in the movie. It has so much power because of the amount of money that they supply for filming movie. This movie point up that there are things that film maker and company need to focus before invest in the movie; such as, who will be the sponsor, how to place them, who is the target.
     
      It is not easy like I think, because it will be a limitation from the companies that sponsor to the movie. Like,  it allow to only drink POM juice, and drive only Mini car. In general, I see many products that show up in the movie but it doesn't mean anything to me. Bu now I can see that every single product in the movie will give money to the movie maker and also it have a requirement to speak or set up in such a way that audiences clearly see the product. The company will think about their brand when the movie ready to play. Because it may be either positive or negative to its brand.

      And as I saw from the movie, those companies that sponsor making movie ask for many thing to be represent in the movie itself. As one of the guy said, the movie writher will have power over the brand when the movie or show is famous and well doing. But for the major company that invest big money, they can do or even change a script of the movie. Now I can understand why sometime in the movie a character start to show the product and speck like he or she is trying to sell the product.

      The important point from the beginning of the movie I think is that a concept of brand personality which it will describe about how we think of ourself. Like 5 forces and 3 level awareness that I learn from the class. However, the movie was not finished yet, I will watch a second half of the movie on monday. It will be another great point to mention for sure, I can feel that.
 

Advertising for week 7

Advertising

      Normally, when I think about advertise something, it will be how to represent a product in a attractive way. It could be a good image of the product, the high quality and high standard of the product, or even the brand name of the product. Those kind of thing are important, yet, it doesn't really in the most efficient advertise that catch the customers' desire.

      In class, I have notice the better ways to improve my though about advertise goods and services. I should consider this points when I am doing adv for goods
1. it must be triggered or promised to the target market
2. expose the target market in some sort of message to purchase more
3. include the best things of our product, competitive advantage, resources, technologies
4. something that benefit beside the expected value of the product (augment)
5. who can efficency connected to customers and increase the purchase
and it not only the TV channel or news paper that allow advertising product. there are many ways such as radio, posters, magazine, e-mail, website, and online sources that suit to each target group. Therefore, mixing the advertising methods above with the market channels, it is definitely will lead business an achievement.    

      As I also learn from the class, the fun past of that day was drawing my advertising plan or call "advertising mockups." Every groups in my class decide what the product promise to the customers, the advantage among other competitors, and the strength of the product and draw it on the paper. and it follow by the class discussion. I was having fun drawing my ideas on the "Ricola" advertise.
 

    

  It represent a "Ricola" 13 herbs candy that help you from coughing, sore throat, and healthy. The angel is a mother of nature(natural herbal) gives "Ricola" to a sick boy. After he took it, he become better, healthier, and stronger. Therefore, he turns himself into a wide animal, strong and energetic, say "RICOLA." This is my sample of advertising a product.   

Channel for the best target group, Week Sixth

The Best Channel for the target groups: this is a process for my project.

The channel for Timberland's boots

Channel is a medium that deliver emotions of the product with the propose of getting attention and creating a purchasing opportunity from consumers. The hiking boots is a big competitive market, only one or two channels could not compete with other brands in the market. Therefore, the combination of the following sectors will expound both quantity and revenue for hiking boots industries.

• online store (information about the product and sell)
• order, view details about product
• limited suppliers in some countries
• sport club, gym (advertise and catch consumers’ attention)
• sub-conscious, when we see a good looking person wear or do something, we tend to think that if we wear or do the same things. We will look good as that person.
• healthy model, lean, smart (inspiration and deliver message to consumer’s subconscious)
• the model that is going to represent the product must be lean, healthy, energetic characteristic. Because, we try to use the look(face) of people to deliver the emotions.  
• high-end sport wear store (show the product and answer any questions)
• status, show off, not much about answer and question for the inspiration target group.
• travel magazine, “Backpacker” (advertise new product, get attention)

      I not really sure that I can combine multi channel to deliver the feeling to customers or not.  Thus, it kinds of gathering ideas of the possible channels for the Boots.

Channel =? Tunnel + Car 

                    Tunnel ~ a passage to deliver 

                    Car ~ a massage or feeling that go through to the customers

5th week - Position -

Product is a physical or service that represent as a "Symbols" that deliver a desired emotional outcome.

      The practice in class, the transportation for women between 50 to 70 year old, I did today was so much fun. everyone in class just keep thinking about the function of the car that already in our mind which ignorant the general idea and propose of moving one place to other. When I saw the given information, I just quickly thinking of a small car that have all the function of safe, reliability, match to customers' need. But, I forgot to think that there are a substitute service that met the same requirement. I put myself into the role of customer. Most of international students come from non well regulated public transportation, which we think that the women will be more safe to have her own car instead of taking bus. 

The position for Timberland Hiking Boots

Professional hikers = "my trail....I can"    

sense of adventure, exploring whole new experience.  

General users, or hikers = " Freedom, here I come"   

I can hiking anytime, I am free.

 

I be able to defined my best target group which are the two group above. they can make most profit and have large quantity to purchase the products. 

Not clear about the overall position things yet; however, after have a meeting with Paul, hopefully, I will understand and can come up with the right answer about Timberland position.  

Segment & The Best Target Market for week 4

       Today, I learn how to combine the 3 levels with the Kotler's five product which lead me to be able to identify the segment of the market; as well as, what will be the best target group of my products. The groups should: 

      1. be able to afford the price of the products.

      2. have some sizes so that my company will earn lots of income.

      3. be profitability.

      4. be somewhere that my product will give growth rate to my product, geography.

      5. consistency behavior for buying of my product.

     Since this can make high a profit to company, I can come up with one company that almost take everything into their account. It is an "Apple" company. Their products can be purchase by a well income target, they up date their products annually, and they have an apple store in a big town that have high population. Apple is starting to insert the "needs" or "lifestyles" of their product into kids, high school, college, and everywhere that technology can go through. Therefore, the customers will likely start to use apple's products since kids till grown up and keep forward.

      For my Timberland boots, I did imply the marketing segmentation techniques which give me a result that
     1. college students, 21-29, have money, like to do exercise, like nature, healthy, exploring 
     2. working men, 25-35, have some income, want to relax from work, do exercise, like explore nature,
     3. family with on children, 25-35, income, both like nature, exercise, like exciting experience,
     4. family with children, 25-35, income, both like nature, exercise, short hiking trail( kids ),
     5. working men, older than 35, income, want to maintain health,

      These are the segment groups that I can come up for now, but the best target groups will be only two or three from the overall segment. Which I suggest that, it will be a group 1 and 3. Because, the college students, men and women, who like to do exercise and nature tends to go out for outdoor activity compare to the student who work out in the gym. As well as, the cost of the boots is affordable for the college students, the  range of cost is 100-400. And the family with no children or a couple, they tend to exercise together. Therefore, if they all like nature, outdoor sport, and have some income. They would go for running or hiking rather than working out in the gym as well.

      The segment groups, I think that it will need more features that divide or classify them from population. Therefore, I will make an appointment with Paul to see how well I did for my product next week after class.

Week 3 progress

Thank Giving Week 

 

       The "3 levels" and Kotler Product Levels tools take time and effort to use, and lots of qualitative research is required to begin "decoding" what your product/service really is and what the "potential products" (also called "emotional products") are.  Being able to describe them in rich sentences is required.

      As I learn from Paul and from the Kotler Product Levels, the core benefit of the product is a first level of consumer awareness. The consumer just touch only the top surface benefit of the product.

     The second level is combine the two of expected and argument level together to form a educated customer awareness which this group of customer will compare the benefit, quality, and differences between each products.  

      Lastly, the third level of marketing customer awareness is the potential emotion that customer have and response to the product.

      I did the Kotler Chart, which posted last week, I found out that the I was mass up the argument part for my Timberland footwear. The argument should be something that add other value more than the customer expected. It could be extra features of the boots that provided in case of the Timberland. Therefore, after I fixed my chart I be able to come with three samples of the strong sentences that customers, hiker, have emotions or feelings to the hiking boots.

1. I can get out from the busy world and come closer to the nature.

2. My family will be healthy.

3. People will become more environmental friendly, save today for tomorrow, keep the nature for next generations.

 
To come up with the strong phase, I feel that it is complicated to combine the word and emotion into a written language. However, as Paul said " Practice, practice, practice" will make me be able to ride a bicycle.

Marketing week 2.2 the Kotler's five production levels.

Second Week Marketing ( 2.2 )

     As what I said last entry, the Kotler's Five production Levels, a chart that use to determine the emotional needs that linked consumer to the product. I have tried to do this chart with my choice of product which is a hiking footwear, Timberland, it come out quite well as the following below.

      This chart describe the core of the product or a core benefit, what is the consumer need. Next levels are the generic product, expected product, argumented product, and potential product. It is mainly the general product attribute, what consumer want from the product, what to improve from present, and how it may the consumer feel from the core benefit of the product.

     I did the chart with a footwear product from Timberland company. I can see that the hiking shoe from Timberland will lead consumer to be confident to enjoy outside city environment. Able to discovery a new lifestyle that fresh and healthy like never before. You can carry, walk, jump, and climb with all the support and protection provided from the shoe. A person who wear this shoe will be notice by other people because the shoe is unique, stylist, and required some amount of income to have it. That will make better status for that person in society. Therefore, as a consumer, this company will make me better off no matter how much I am welling to spend for the shoe that suited only for me.

Week two of Marketing...very interesting way finding how product and emotion are connected.

      Doing a reflection by using the reflection spiral is really help summarizing most of detail form class. It push me to think back to what did I study, discuss, and general ideas. Also, lead me to use and apply method in to my daily life.

      Today, I study how can emotions affected to customers' purchasing power for goods. For example, the pick-up truck, normally, when I see this kind of car I will think that the person, who drive the car, use it for carrying heavy load or have some kind of construction career. But, I forget to think that before anyone buy something, he or she must has an inspiration for this goods. In this case, a person who bough the pick-up truck may want to show off his car; nice stereo system, shinny rim, and clean look, or he or she really need to use it. Nonetheless, it is to be attractive and get attention from other people. Guy wants girl to think that he is smart, strong, clean, and cool. Girl wants a single man to start her life with. Therefore, to get attention and present a message or meaning that hidden under look and image might be a true reason for buy a car. I like and never imagine how much time and afford that spend on an advertisement to get customers' attention. It is challenging me to think deeper and deeper to the level 3, marketer level, and the link between customer's belief and the emotion or feeling that affect to customer.        

     Customers not really buy the actual products, but they buy what can make them feel good and protect them from fear; which both of them are called emotion. I found that it is true and very useful for a marketing planer to play around with customers' feeling. But, I am not saying that playing with people's fear is good thing to do. I always love to buy product that give me a good feeling; for instance, a vitamin, natural water, or something that make me think "it is good for me I will buy that ." Fear, it is like I am going to travel elsewhere, I might need a health insurance. I do not want to get skin cancer, then I will end up buy a sun screen.

     Therefore, from now on, I will look around and watch other people how they manager to purchase their products. Are they afraid of something? What make your feel good? Why you buy that stuff in stead of this? ... and so on. This way I believe I will know other people little secret by looking at their shopping cart. (it may not be what I suppose to learn and use it in this way)

     Some marketing maker like to play with customers subconscious.  
When I watch a video in class, I found that our subconsciousness play an important role of consumption goods and services. The subconsciousness is something that observer obtain information without noticed. It will go through mind and hide itself underneath. I heard once story about a message that hidden in advertise. It shown a word "sex" somewhere on the scene or run very fast that even our eyes cannot catch it; but somehow, our subconscious will recognize it. The word "sex" is, in reality and naturally, all living things like animals and humans have to play their role. Therefore, it have power to force us to do or to pay more attention on something especially. And thus, after watch this advertisement, it may and will cost our consideration and encourage us to buy the product.    

     After I get home, I watched the "power thirst" on youtube again. But, this time, it gave me a difference feeling from what I got from the class. In class, I was fill of anger and some power is going to explode. It might be from the speech, picture, text, and sound from background that give that emotions. But, from the beginning, it almost made me in tears; however, I started to laugh at some point. Perhaps, because I loosed my dog last night and that feeling still within me. Anyway, it is very interesting that 24 million people have watched this video and the effect from this video able to make me feel power without drinking it.    

     Lastly, I learn to do Kotler's chart, I must drive a main point of the product through what customer will feel/ have emotional of product. It is very complicated and difficult for me to get through expected and augment product parts. But, by the end of next two week, I will or would be able to do so. Lots of practices will help me get through this.

First week Journal Marketing 502

What I learn from class, was that marketing can take advantage from people who believe what they see in first sight, without thinking, and it is complicated to get attention from consumers, to answer to what is the most of the consumer want from the product.

   

"learning to ride... bicycle" and "ask the right question" 

This two phases come from Paul, my professor, give me an idea to start with my marketing course.

It is true and I agree that no one know how to ride a bike if he or she never try it. Similar to marketing, learn from well succeeded business will give you a better view and how to achieve a strong marketing plan. It take time to understand which group of people need what kind of thing.   

To ask the right question, it is not only for asking other people; yet, it is also important to ask myself "what, how, and why" to solve out consumer's desire.  

Before I used to see thing as it is. Function follow by functions. Like a pair of sunglasses.
For protecting our eyes from sun light. But if it just a pair of glasses with a dark lens, who will buy this product. It have to combine "a must and want" that consumers are looking for in the product.
A "must" is a functionality of the object that it have and consumer is looking for it.
On the other hand, the "want" is different; it may not necessary according to what consumer need beside function of the products. Most of consumer tend to grab a little of "must" and lots more of "want". Therefore, if I can figure out what people want, even a small group, I will earn high income in a short time.

People tend to believe what they see without notice there are a hided information.
This group of people, and I, are call Top-consumer level; take in any information by vision of a product and service. For example, a body lotion that have 2 times concentrated vitamin C from whatever source label on its package. When I saw this advertise, I just went to buy this lotion because it have double vitamin C in it. After I did research on how it affect to colour of skin, it turn out that they only add from 0.05 mg to 0.1 mg. it does not really work out well. Therefore, every-time I buy something, I will give it a time for research on that specific product. The company were wrong, no they are right. It is just a answer for some people who want a brighter skin who fall in to trap.
And other two levels of awareness were educated consumer level and marketer level. Which educated level is somewhat aware of the options + quality of good. For a marketer level tends to have deeper view to market. The example that Paul show me was that > car = freedom + the function of transportation.
In that case, I can increase my car's sale by focus on the right group of consumer. Like, sport car = man = sexy or strong = luxury = expensive = high class, high profit people who can afford it. Or, a van or family car = married = woman car = shopping grocery.

Marketing is a way of trying to sell product to consumers by deliver message to them, it may contain 20% of functionality and the least 80% is fancy stuffs. Some consumer will welling to purchase this product if the fancy meet their needs.
After and during my marketing course, I will keep in mind to...
1.ask myself why this product deliver this kind of message to me,
2.what does it try to make me think that way, like a toothpaste, most of dentist advise to use this brand. but only 67% of the dentist said that.
3.And is it possible or really happen like the message told me.